Madison Avenue, located in Manhattan, has been the heart of American advertising since the 1920s. The Madison Men, golden boys of the 1960s, inspired "Vintage Sixties" rugs by De Poortere. Stands for the uneasy but exhilarating climb on the social ladder. It is the way the advertising industry pictures society: More, better, higher, richer But the climb can be tricky even if the rungs are glittering Over a century of skill and craftsmanship is woven into every rug we produce. Woven on Jacquard Wilton looms each beautiful rug features multiple layers of texture, distressed areas, and intricate stitching detail to give a true vintage look. Available in different colours, their timeless appeal suits every type of decorative style, whether modern or classical—there is a rug to complement your decor. Crafted in a fashionable flat weave construction, all our rugs are hand-finished with reinforced corners and an anti-slip layer for a secure fit. There is also a superb choice of sizes available, as each rug is woven in 7 standard sizes ranging from 60 cm x 90 cm to 280 cm x 360 cm, ensuring there is a size that's just right for every room in the home. When it comes to beautiful products to decorate your home, we understand you desire exceptional quality and a uniquely personal style. We also recognize that the future of the planet is a concern for us all. Our Eco rugs address both issues, offering you an eco-friendly alternative that moves towards circularity without compromising on style. Enjoy the beauty of your Eco rug, knowing you’re choosing a better future. We’re committed to protecting the environment for future generations, so we’ve crafted a collection that’s more sustainable and sets us on a path to circularity. With Eco rugs, our Rug Collection 2024 adopts a mono-material polyester construction. This approach allows us to guarantee that our rugs are not only high quality but also fully recyclable. It marks a bold new generation of environmentally friendly rugs that will help to preserve our planet while upholding our philosophy of creating beautiful rugs that bring utmost pleasure. Every part of our Eco rugs is made from polyester. By creating a 100% mono-material construction, we eliminate the need to separate materials, making it easier to recycle Eco rugs at the end of their lifecycle. In terms of durability, polyester fibres are stronger and more durable than cotton. In fact, in comparisons of wear, new Eco rugs with a cotton construction showed that cotton wears out three times faster under the same usage. The use of 100% polyester means a longer lifespan for our rugs and less frequent replacement. Polyester is endlessly recyclable without degradation in quality, giving us the potential to adopt a circular product model in the future. Recycling polyester allows us to extend the life of the materials we use, reducing the demand for new raw materials. With our Take Care Program, we offer the best possible experience in caring for your rug, ensuring that it provides you with its maximum lifespan. We're committed to refurbishing or recycling all returned rugs. Our refurbished rugs can find a new home through second-hand sales, and damaged rugs are returned to polyester fibres. Currently, Eco rugs are made from 100% PET, 20% of which is already recycled material (rPET). Our goal is to reach 100% recycled polyester through the rugs that the Take Care Program brings back. KINDLY BE AWARE THAT THIS PRODUCT IS SHIPPED FROM BELGIUM. ALLOW UP TO 7 DAYS FOR DELIVERY.

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