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Jo @thenewfrontwall

How would you describe your personal style? 

Answer – Bold, encompassing, fun and practical.

What’s one design “rule” or piece of advice you always follow?  

Answer - I follow the guide if it doesn’t look nice or it isn’t practical then it doesn't have a place in the home!

In your opinion, what’s the key to creating a home you love?  

Answer - Fill your home with things with meaning, treasures you have collected along the way, special gifts, objects that fascinate you or stir emotions. Don’t be scared to use your home, enjoy it.

What are some things in the interior design world you’re loving right now? 

Answer - I love dark colours, contrasting patterns, brass hardware and with the ongoing pursuit of sustainability - the love of up-cycled and vintaged furniture

How did you get into interior design? Any advice for people who are passionate about design, but don’t know where to start? 

Answer - I have always loved design but it wasn’t until I decided on a career change after having my children that I went back to the studies and got a qualification in it. Whether it's for a hobby or a career, it’s never too late to learn

What’s your favourite design project, DIY, or room you’ve ever done? 

Answer - The home study is one of my favourites, especially since working from home has become such a thing with COVID. We decided to give the room the specific role of being a place to work & study. I always been in awe looking at the libraries in the beautiful National Trust houses that I love to visit. I wanted to capture a little of that in my home. Bespoke Bookcases are SO expensive so I did a hack using an IKEA Havsta unit. You can see it on my insta @thenewfrontwall. I was thrilled with the look of my library wall for a fraction of the price!

What are you working on right now that you’re particularly excited about?

Answer - The tiles have just arrived for my en-suite so I can’t wait to see them up on the wall

Let’s talk rugs! What do you look for when choosing a rug?  

Answer - Size, texture and pattern

What do you feel like rugs can do for a room? 

Answer - Oh SO much. For me a rug is the finishing touch. It adds depth and texture to a room and can pull all of your decor together. A room can look beautiful and you may think its complete, then add a rug and watch it improve even more!

Choosing the right rug can feel like a big decision! What advice do you have to pick out the perfect style?

Answer - Think about the use of the room, is it a high traffic area, is it mainly covered by a coffee table? Do you have a toddler dropping crumbs or pets with muddy feet?  Then a deep piled or faux fur rug may not be practical. Short weave or jute rugs are great for these spaces. Pattern hides a multitude of sins and can really pull the room together. Find a pattern that encompasses the colours in your room - monochrome look amazing with anything!

Who are your favourite follows on Instagram? 

Oh there are so many, I love the insta home community for inspiration, support and ideas. I love accounts that push their comfort zones, try new things and aren’t scared to make mistakes

What’s your design pet peeve?  

Answer -  Matching sets!

What’s your design guilty pleasure?  

Answer - TV’s never look stylish and always look so ugly in a room but I can’t do without mine!

This or That! 

  • Neutral or bright?  - Depends on the room but I love pattern

  • Jute/Natural or Cosy rugs?  I’m all for practical so I couldn’t cope with a deep piled rug in my home!

  • Old or New – I love vintage furniture but it’s always lovely to have something brand new too!

The Most Loved Rug Store

Welcome, we are Rug Love, The Most Loved Rug Store, your one-stop destination for the latest rug trends and styles including our exclusive Scandi-Boho capsule collection, Our moroccan berber rugs are the perfect way to give your space an insta-worthy update. We take pride in leading the way; our innovations and approach are widely adopted and have become best practices embraced across our industry, cementing our position as the standout destination of choice for today's Rug Lover.

Everything is conveniently organised – shop by style, colour, size, room, collection or brand, making it easy to elevate your space. Discover the latest assortment of rugs for sale online. Enjoy free delivery...always, with no minimum spend. Transparent pricing means no surprises at checkout. Say good bye to waiting for return references & authorisation - We're the first rug store offering Simple automated returns for your convenience. Rug unavailable? We're the first rug store providing live pre-order dates and a 20% deposit option. Reserve your rug today! Plus, take advantage of flexible payment options including Klarna, Clearpay, and PayPal in 3, allowing you to get what you love now and pay later. Need Inspo? Shop our Insta or join 40,000 Rug Lovers @rugloveuk

In 2021 Rug Love unveiled our innovative augmented reality Rug Visualizer—the first of its kind in the UK—With our virtual design tool you can view rugs in your room, No more guessing. Our customers love us: don't just take our word for it, sharing their homes with us through more than 1,500 5 Star Photo reviews. We are the first rug store to incorporate AI-assisted support, capable of delivering immediate responses to a wide range of inquiries, including complex ones. This ensures you get the information you need quickly, eliminating the usual wait times of traditional customer service, If you can't find what you're looking for, our dedicated customer support is here to help. We promise a response to all enquiries within 3 business hours. Rug Love proudly offers the original "Price Match Promise" in the rug industry; you won't get it cheaper, full stop...

Welcome, we are Rug Love, The Most Loved Rug Store, your one-stop destination for the latest rug trends and styles including our exclusive Scandi-Boho capsule collection, Our moroccan berber rugs are the perfect way to give your space an insta-worthy update. We take pride in leading the way; our innovations and approach are widely adopted and have become best practices embraced across our industry, cementing our position as the standout destination of choice for today's Rug Lover.

Everything is conveniently organised – shop by style, colour, size, room, collection or brand, making it easy to elevate your space. Discover the latest assortment of rugs for sale online. Enjoy free delivery...always, with no minimum spend. Transparent pricing means no surprises at checkout. Say good bye to waiting for return references & authorisation - We're the first rug store offering Simple automated returns for your convenience. Rug unavailable? We're the first rug store providing live pre-order dates and a 20% deposit option. Reserve your rug today! Plus, take advantage of flexible payment options including Klarna, Clearpay, and PayPal in 3, allowing you to get what you love now and pay later. Need Inspo? Shop our Insta or join 40,000 Rug Lovers @rugloveuk

In 2021 Rug Love unveiled our innovative augmented reality Rug Visualizer—the first of its kind in the UK—With our virtual design tool you can view rugs in your room, No more guessing. Our customers love us: don't just take our word for it, sharing their homes with us through more than 1,500 5 Star Photo reviews. We are the first rug store to incorporate AI-assisted support, capable of delivering immediate responses to a wide range of inquiries, including complex ones. This ensures you get the information you need quickly, eliminating the usual wait times of traditional customer service, If you can't find what you're looking for, our dedicated customer support is here to help. We promise a response to all enquiries within 3 business hours. Rug Love proudly offers the original "Price Match Promise" in the rug industry; you won't get it cheaper, full stop...

With a vast selection of cheap rugs in modern and traditional designs and a choice of high-quality materials including wool, viscose rugs & natural fibre jute rugs and sisal rugs, you're sure to find a rug to suit your décor and personal style. Whether you choose a small rug, large rug or extra large rug or you're shopping for a specific room, our collection of living room rugs and kitchen rugs has got you covered. You can even shop by room type – view rugs ideal for the living room, dining room, and kitchen, add a personal touch with a stylish bedroom rug, a children's rug, or update your outdoor space with a beautiful outdoor rug or garden rug

Browse our large range of rugs and runners including hallway runners & round rugs We also offer a variety of rugs in sale in our online rugstore outlet, including everything from modern abstract rug styles to classic persian rug traditional designs. You can also choose from a selection of durable washable rugs including ever popular hug rugs and hard-wearing rug materials in various rug sizes, such as shaggy and wool rugs, an exceptional choice of pile options, and colours. Go neutral with beige rugs or a white rug, black rugs or a black & white rug, grey rug, cream rug or add a pop with a colourful rug or choose popular shades like navy rugs, pink rugs or green rugs from our rug shop store.

Visit our online rug shop and discover one of the largest UK Rug collections of rugs online. For your next rug there's no longer any necessity to resort to searching rug shops near me or rugs uk on google to find a reputable rug seller. As one of the leading rug companies, you can explore an extensive collection of rugs in the range and now simply buy rugs direct online where we handle the entire journey, from placing your order to seamless delivery.

Upgrade your home with our lounge room rugs collection. The rugs we offer are some of the cheapest carpets available. For the little ones, we have colourful rugs and kids rugs and durable kitchen mats. Our black rug selection adds sophistication, while our cowhide print rugs offer an exotic touch to your rugs habitat. Brighten spaces with orange rugs or sage green rugs and get cosy with fluffy rugs. Don't miss our large rug sale, showcasing affordable rugs uk from red rugs to a shag rug, and explore cultural designs with moroccan rugs and teal rug options. Classic Persian or a kilims rugs bring traditional elegance, while rainbow rugs and brown rugs cater to all palettes. Add luxury with a faux fur rug, practicality with a jute runner, and safety with non-slip mats. Connect with nature with our nature rugs, vintage rugs, and purple rugs, and add a splash of colour with yellow rugs and mustard colour rugs.

For a subtle blend, consider our pink and grey rugs, or go vibrant with floral rugs and geometric rugs. Our Asiatic rug collection is popular with customers who love-rugs offering some of the coolest rugs and patterned rugs on the market. Add warmth with burnt orange rugs, emerald green rugs, and the plushness of area carpets. Crafted with care, our tufted rugs, rug blue and gray, and orient rugs speak of quality. Find the perfect shade with ochre rugs and flatweave rugs or choose the understated elegance of silver rugs and terracotta rugs. For a clean look, opt for off white rugs, or make a statement circular rugs or rug with circles or pink and green rugs. Ensure safety and comfort with rug anti slip underlay and the softness of a faux sheepskin rug, and complete any room with the sleek look of striped rugs. Rug Love provides a vast selection of alternatives to Ikea rugs, Ruggable rugs and Wayfair rugs, offering an expanded variety and greater options.

Our Customers Love Us

Don't just take our word for it...

1,500 5 Star Photo Reviews!

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